Schema Output Overview

The Local Business Schema Generator Pro automatically creates and embeds detailed structured data (schema markup) into your website’s pages. This data is in JSON-LD format, which is Google’s recommended format, and helps search engines like Google better understand the information about your business locations and services.

Pro Tip: Schema markup is a powerful SEO tool that helps search engines understand your content better, potentially leading to enhanced search results and better visibility.

What Schema is Generated?

Based on the information you provide in the "Locations" Custom Post Type and your Pro Settings, the plugin generates the following key schema types:

LocalBusiness (and its subtypes): For each location you create, the plugin generates specific LocalBusiness schema (or a more specific subtype like Restaurant, Hotel, Store, MedicalBusiness, etc., based on your selection). This includes crucial details such as:
- Name, Address, Phone Number (NAP)
- Geo Coordinates (Latitude & Longitude)
- Business Image & Website URL
- Opening Hours Specification (structured for search engines)
- Price Range
- Subtype-specific properties (e.g., menu for Restaurants, checkinTime for Hotels).
Google Reviews Integration: If you’ve configured Google Reviews for a location:
- AggregateRating schema, summarizing the overall rating and review count.
- Individual Review schema objects for displayed reviews, including author, rating, and publication date.
Multi-Location Support (@graph): All your location schemas are output together in a @graph array, which is the correct way to represent multiple entities on your site.
WebSite Schema: The plugin also includes basic WebSite schema with a SearchAction (for the Sitelinks Search Box feature in Google), unless disabled by other SEO plugins or settings.

Where is the Schema Added?

The JSON-LD schema script is typically added to the <head> section of your website’s pages. You can control which post types this schema appears on via the Business Schema > Settings > Schema Output Control page in your WordPress admin.

Benefits of This Schema

Improved Search Engine Understanding

Helps search engines like Google accurately understand your business details, services, and locations.

Enhanced Search Appearance

Can make your website eligible for "rich results" or "rich snippets" in search results (e.g., star ratings, review counts, hours directly in search).

Better Knowledge Panel

Can help populate and enhance your Google Business Profile Knowledge Panel with accurate information.

Boosted Local SEO

Provides critical signals for local search rankings.

Validating Your Schema

It’s always a good idea to check how search engines see your schema. You can use these official tools:

Google Rich Results Test

Recommended for checking eligibility for Google features

Schema Markup Validator

General schema.org validation

Simply enter the URL of a page from your site where the schema is output to test it.

Automatic Generation

Remember, you don’t need to manually write or insert this schema code. The Local Business Schema Generator Pro does this automatically based on the data you enter for your locations and in the plugin settings.